Search Engine Optimization SEO Made Easier with Schema.org

Thursday, 16 June 2011 10:30

One of the greatest challenges to Search Engine Optimization (SEO) comes from the fact that each search engine has its own proprietary method for crawling and characterizing your web pages. Not only does this require you to learn the techniques for each engine, but further challenge comes from trying to appeal to each on the same page.

With the June 2, 2011 announcement of schema.org, identifying your page content to search engines just became significantly easier. A partnership between Google, Microsoft, and Yahoo, schema.org is a collection of microdata vocabularies that allow you to specifically add markup to your content so that it can be better understood by these major search engines.

This article will introduce you to the use of schema.org vocabularies and provide some examples of how you can use them. If you are unfamiliar with the HTML5 Microdata mechanism, you may wish to first review Estelle Weyl's introduction to HTML5: Microdata to become more familiar with the syntax....

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