The lowly HTML Title tag - it is too often neglected. If it weren't for the fact that it is a required element of XHTML pages, it might be left out all together. A quick search in Google yield 18.2 million pages entitled "Untitled Document" (which happens to be the default filler in Dreamweaver.)

Enlightened content producers and etailers, on the other hand, have harnessed the power of the title tag. They know that search engines will give their higher prominence in search results whe the title tag contains relevant and revealing keywords about the page's contents. They also know that users will stay on their site longer and return more times when they can find a specific page in their browser history.

So what is the secret? It was recently reinforced for me as I spent some time shopping on two different websites......

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