AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door”

Thursday, 21 April 2011 13:36 PDFPrintE-mail

There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with “location based services.” Those studies tend to narrowly focus on Foursquare, Gowalla and mobile check-ins. They tend to miss the larger point about the importance...

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