At one time, quality score (QS) was the new kid on the block—the game changer of paid search marketing. Before Quality Score, the golden rule was in effect: he with the most gold, rules. Those of us with massive budgets during that time were able to achieve top positions with a simple bid increase....

Please visit Search Engine Land for the full article.

Related Articles

• Verizon 4G Android Faceoff: HTC ThunderBolt Vs. Samsung Droid Charge
• Roundup: Key Analytics Takeaways From SMX Advanced
• Google Bans iFrames for AdSense, Though Says It Will Grant Exceptions
• Coming Tuesday: The Google “Inside Search” Event
• SearchCap: The Day In Search, June 10, 2011
• Search Market Share Static, 2.2 Billion Local Queries On Google
• Searching The Sarah Palin Emails
• How To Use Personas & Scenarios In SEO
• Search In Pics: Yahoo Big Rig, Google Tour de Cure & Google Toilet
• Google Guitar Heroes Help Keep Les Paul Doodle Alive

• Bing Releases Slew of New Mobile Features for iOS, Snubs Android
• Canadian Watchdog Wants Privacy Audit Of Google
• Is SEO Irreducibly Complex?
• 80% of Engagement with Tweets is Clicking a Link (Rather than Reply or RT)
• Low Interest in Social Networks in China [Study]
• Les Paul Guitar Google Doodle Gets Encore
• SEO for Small Businesses: Get Into Action
• Social Media Study Shows Increased LinkedIn Popularity
• Facebook Pics Of Ex GFs Cause Emotional Stress? You Can Sue For That In Tennessee!
• Bing Branding Blitz on Xbox