PPC Recession Strategy: 7 Reasons To Keep Bidding On Your Brand Terms

Wednesday, 03 June 2009 11:07

When faced with budget cuts, many marketers stop bidding on their brand and trademark terms.  But doing so is a mistake.  While it may be a quick and easy way to limit spend, it can negatively impact overall campaign performance. To achieve the greatest return from a search engine marketing campaign, most brand owners should [...]

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