Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad copy and the landing page/ post click experience. So, how do we know if our relationships are strong, and our account is relevant?
Simple: Quality Score for Google, or Quality Index for Yahoo.
There are [...]
....



Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad copy and the landing page/ post click experience. So, how do we know if our relationships are strong, and our account is relevant?
Simple: Quality Score for Google, or Quality Index for Yahoo.
There are [...]
....