How To Get More PPC Traffic For Less Money

Wednesday, 30 September 2009 14:16 PDFPrintE-mail

Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad copy and the landing page/ post click experience. So, how do we know if our relationships are strong, and our account is relevant? Simple: Quality Score for Google, or Quality Index for Yahoo. There are [...]

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Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad copy and the landing page/ post click experience. So, how do we know if our relationships are strong, and our account is relevant? Simple: Quality Score for Google, or Quality Index for Yahoo. There are [...]

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Posted: 2009-09-30 14:16:26

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