Achieving Paid Search Balance: 3 Reasons To Invest In Non-Branded Terms

Wednesday, 18 November 2009 04:00

Managing your health requires achieving a balance between diet and exercise. In the same way, a healthy paid search campaign requires achieving a balance between branded and non-branded spending. Working together, the two create an optimal mix that will help you achieve the best results possible. Why balance matters Given branded terms’ reputation for delivering ROI, [...]

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Posted: 2009-11-18 04:00:04